This course provides an introduction to the human communication concentration in the communications major. This course will introduce you to communication principles, common communication practices, and a selection of theories to better understand the communication transactions that you experience in your daily life.
The purpose of this course is to systematically examine the elements and factors which result in an effective speech. The textbook and associated lectures present an element-by-element examination of the essentials of public speaking while also identifying traits of the individual speaker and how they impact preparation and presentation.
We live in an increasingly globalized world. Knowing how to navigate cultural differences is an increasingly valuable skill that will make you a more valuable employee. You will learn to apply various skills that you have developed in other courses, including the ability to analyze an audience and the context of the communication in an intercultural encounter. Likewise, skill and insights into message development and the ways in which different groups receive and interpret messages will take on new meaning when applied in an intercultural context.
This course will help prepare you to conduct public relations suitable for small start-up businesses, international companies, political campaigns, social programs, personal development, and other outreach projects. There are many tools useful to effective public relations. As we review the components of a public relations campaign, you will learn how to prepare the key materials that will help you get the job done.