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BMG 203 Social Media Management

Use this guide to find print and digital resources for this class.

Books

The New Rules of Marketing and PR by David Meerman Scott
Call Number: HF 5415.1265 .S393 2022
ISBN: 9781119854289
Publication Date: 2022-05-03
Marketing for Dummies by Jeanette Maw McMurtry
Call Number: HF 5415.13 .H468 2023
ISBN: 9781119894872
Publication Date: 2022-11-08
The New Chameleons by Michael R. Solomon
Call Number: HF 5415.32 .S625 2021
ISBN: 9781398600041
Publication Date: 2021-02-23
Selling Transformed by Philip Squire
Call Number: HF 5438.25 .S719 2021
ISBN: 9781789665352
Publication Date: 2020-12-29
Branded Interactions by Marco Spies; Katja Wenger
Call Number: HF 5415.1265 .S6513 2020
ISBN: 9780500023709
Publication Date: 2020-10-20

E-Books

Algorithms of Resistance by Tiziano Bonini; Emiliano Trere
ISBN: 9780262547420
Publication Date: 2024-02-06
Absolute Essentials of Digital Marketing by Alan Charlesworth
ISBN: 9780367611163
Publication Date: 2023-05-31
Consumer Marketing & Advertsising 2023 by Richard K. Miller
ISBN: 9781577833192
Publication Date: 2022
To Know Is to Compare by Mora Matassi; Pablo J. Boczkowski
ISBN: 9780262545938
Publication Date: 2023-04-18
Learning Social Media Analytics with R by Raghav Bali; Dipanjan Sarkar; Tushar Sharma
ISBN: 9781787127524
Publication Date: 2017-05-26
Digital Marketing QuickStart Guide by Benjamin Sweeney
ISBN: 9781945051098
Publication Date: 2022-04-25
Social media marketing in the self-media era : a self-experiment on TikTok by Giovanni Aytan
ISBN: 9783643963864
Publication Date: 2021
Social Media Marketing by Paul & Sarah Edwards
ISBN: 9781423246701
Publication Date: 2021-05-01