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BMG 203 Social Media Management

Use this guide to find print and digital resources for this class.

Industry Resesarch

To understand a company and its competitors, you need to understand the industry of which it is a part.

Finding information about an industry includes the following steps:

  • Get an overview of the industry (market research, industry summaries)
  • Look for articles on trends and see if you can find forecasts
  • Gather statistics from government agencies and trade associations
  • Contact trade associations for additional information about an industry

Every company or business is part of an industry.  Likewise, every product fits into an industry.  Industries have been defined and codified by the U.S. federal government. Some industry information is organized by the industry code (a number) rather than the industry name.  There are several ways to identify the industry and obtain the industry code.

 

Databases to search for Industry Information

Government Industry Information