This Research Guide will help you find information for your BMG 250 assignment.
Market research is the process of learning about your industry, your customers, and your competitors.
Market research data helps you to target your product or service to the right people in the right location. It helps you to stay competitive, provides information on new risks and opportunities, and helps you create effective marketing strategies.
Secondary data is information that has already been collected by other people, organizations or the business itself. The data that is used by the websites and databases in this guide is secondary.