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Market Research Workshop

Use this guide to find market research information for your business

Steps in Market Research

  1. Know your industry
  2. Describe your customers or clients
  3. Define your geography
  4. Locate your competitors

Step 1 - Know Your Industry

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  • What is the overview of the industry?
  • What are some current trends?
  • Are there related associations?

Step 2 - Describe Your Customers or Clients

  • Who are my customers and potential customers
  • What kind of people are they?
  • Where do they live?
  • Can they buy? Will they buy?

Steps 3 & 4 - Define Your Geography and Locate Your Competition

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  • Where is your competition?
  • Where will you locate your business?

Goal: Aim for Your Target Market

A target market is the specific group of customers that a company aims to capture.  They have been identified as people with needs or wants that can be met with the products or services from this company.