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Market Research Workshop

Use this guide to find market research information for your business

Primary Data

Primary data is information that a firm collects for a specific project including:

  • Focus groups
  • Questionnaires or survey and sampling
  • Talking with key customers/personal interviews
  • Normal interactions with customers

Secondary Data

Secondary data is information that has already been collected by other people, organizations or the business itself.  The data that is used by the websites and databases in this guide is secondary.