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Market Research Workshop

Use this guide to find market research information for your business

Knowing your industry is important

Even if you're already in business, it's important to keep up with industry trends and information.  Try the resources below to be 'in the know'!

Introduction to NAICS

The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.. NAICS is the Census Bureau’s “system for classifying business establishments. It is the first economic classification system to be constructed based on a single economic concept. Economic units that use like processes to produce goods or services are grouped together.” 

Introduction to SIC

The Standard Industrial Classification (SIC) code system has been used since the 1930s. It was developed by the Interdepartmental Committee on Industrial Statistics, established by the Central Statistical Board of the United States who developed the List of Industries for manufacturing, published in 1938, and the 1939 List of Industries for non-manufacturing industries, which became the first Standard Industrial Classification for the United States.

What is the overview of your industry?

What are some current trends?

Are there related associations?