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Market Research Workshop

Use this guide to find market research information for your business

Detroit Regional Chamber Data Center

Detroit Regional Chamber Data Center

The data center is designed to provide up-to-date information on the Detroit region, including Genesee, Lapeer, Lenawee, Livingston, Macomb, Monroe, Oakland, Shiawassee, St. Clair, Washtenaw and Wayne counties.
Choose a data category at the top of the page and change geographies to narrow to a specific county.

Southeast Michigan Council of Governments

Semcog.org
• Use the dropdown menu to choose a city or township or an entire county and then look at the Data & Maps for demographic information.
• There are many colorful infographic reports on people, economy & jobs, housing, transportation, environment & land use.

U.S. Census Bureau

U.S. Census Bureau Data

Simply Analytics

SimplyAnalytics

SimplyAnalytics is a web-based mapping application that lets users create professional-quality thematic maps, tables, and reports to visualize information using demographic, business, and marketing data from the Census Bureau, the Bureau of Labor Statistics, and Nielsen Scarborough's Mid-Tier Local Market Studies. These studies measure the trends, attitudes and behaviors of consumers in the local markets where they live.

Last Updated: Sep 16, 2025 11:39 AM
URL: https://libguides.wccnet.edu/market-research-workshop
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Subjects: Business