Market Research Workshop

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, this book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization.

In one engaging, outcome-oriented book, The FT Essential Guide to Writing a Business Plan gives you: The essential knowledge you need to write a winning business plan quickly and without fuss.

How to Write a Business Plan will show you how to write the right plan for your business and design a loan package necessary to finance your business and make it work.

Providing adequate guidance for every situation and every stage of business, readers are trained to ignore the traditional, formal cookie-cutter plans that other business planning resources offer and to focus on tailoring a plan to their company; allowing them to literally plan as they go and to, ultimately, steer their business ahead while saving time.