1. People Search Sites
- Provide information such as address, phone number, relatives, court records and property records.
- Examples: Spokeo, Pipl, PeopleFinder.
- Information such as address and phone number free - other data may be fee based.
2. Marketing Data Brokers
- Develop snapshots regarding individuals based upon psychographic information such as age, income, education, interests or ethnicity.
- Sell the data to companies for highly tailored marketing.
3. Risk Mitigation Product Developers
- These brokers collect information about consumers to help mitigate fraudulent transactions.
- The company ID Analytics is an example.
- If the information that the companies collect is incorrect, consumers have a difficult time correcting the errors.