Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Maureen Perault
Maureen Perault
Subjects:Astronomy,
Automotive Services,
Business,
Construction Management,
Controversial Issues,
Culinary Arts / Hospitality Management,
Electricity / Electronics,
Geology,
HVAC,
Mechatronics,
Physical Therapy Assistant,
Radiography,
Robotics,
Surgical Technology,
Welding
BMG 140 - Company and Industry Research
Company and industry research help you to assess the health and potential of a company within an industry.
Risk = any factor that could negatively impact a company's success and security.
-
Internal risk could include operations, logistics, or governance.
-
External risk could include changing markets, new competitors, or regulations.
Growth = a company's ability to increase revenue or decrease expenses to expand a market or capture a larger market share.
What can I find on a company website?
Use company websites to:
-
access annual reports
-
find basic company information
-
find a code of ethics and social responsibility (if available)
-
learn about products
-
learn about company divisions
-
learn about company history
-
read mission and vision statements
-
read company news and promotions
A company website is primarily a public relations document. Carefully evaluate the information on the site for bias and keep in mind that the company isn't likely to offer information that isn't positive.
