BMG 140 - Introduction to Business

Company and industry research help you to assess the health and potential of a company within an industry.

Risk = any factor that could negatively impact a company's success and security.

• Internal risk could include operations, logistics, or governance.

• External risk could include changing markets, new competitors, or regulations. 

Growth = a company's ability to increase revenue or decrease expenses to expand a market or capture a larger market share.

Use company websites to:

• access annual reports

• find basic company information

• find a code of ethics and social responsibility (if available)

• learn about products

• learn about company divisions

• learn about company history

• read mission and vision statements

• read company news and promotions

A company website is primarily a public relations document. Carefully evaluate the information on the site for bias and keep in mind that the company isn't likely to offer information that isn't positive.