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Maureen Perault
Maureen Perault
Subjects: Astronomy,
Automotive Services,
Business,
Construction Management,
Controversial Issues,
Culinary Arts / Hospitality Management,
Electricity / Electronics,
Geology,
HVAC,
Mechatronics,
Physical Therapy Assistant,
Radiography,
Robotics,
Surgical Technology,
Welding
BMG 140 - Company and Industry Research
Company and industry research help you to assess the health and potential of a company within an industry.
Risk = any factor that could negatively impact a company's success and security.
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Internal risk could include operations, logistics, or governance.
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External risk could include changing markets, new competitors, or regulations.
Growth = a company's ability to increase revenue or decrease expenses to expand a market or capture a larger market share.
What can I find on a company website?
Use company websites to:
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access annual reports
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find basic company information
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find a code of ethics and social responsibility (if available)
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learn about products
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learn about company divisions
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learn about company history
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read mission and vision statements
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read company news and promotions
A company website is primarily a public relations document. Carefully evaluate the information on the site for bias and keep in mind that the company isn't likely to offer information that isn't positive.
