SWOT: Strengths, Weaknesses, Opportunities, Threats
Internal Analysis:
- Strengths & Weaknesses
Can include: funding, leadership, company culture, political support, cost, current processes, environmental impact, staff resources, project complexity
External Analysis:
- Opportunities & Threats
Can include: economic trends, market trends, competition, relationships with suppliers and partners, political environment, public image
By Xhienne (SWOT pt.svg) [CC BY-SA 2.5 (http://creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons
