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BMG 140 - Introduction to Business

How to find company information for the BMG 140 company report assignment

SWOT Analysis




SWOT: Strengths, Weaknesses, Opportunities, Threats


Internal Analysis:

  • Strengths & Weaknesses
    Can include: funding, leadership, company culture, political support, cost, current processes, environmental impact, staff resources, project complexity



External Analysis:

  • Opportunities & Threats
    Can include: economic trends, market trends, competition, relationships with suppliers and partners, political environment, public image




By Xhienne (SWOT pt.svg) [CC BY-SA 2.5 (], via Wikimedia Commons

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