BMG 250 - Principles of Marketing

Marketing is the process of communicating value to sell goods to satisfy customers' needs. Marketing can either be business-to-consumer (B2C), meaning individual people are the end-users of the product or service, or business-to-business (B2B), where other businesses are the target market. While marketing is often only thought of as the end promotional product (such as an ad campaign), marketing is really a combination of activities that explores and delivers an optimal mix of pricing, product development, distribution, and advertising in order for a business to achieve success, most often measured by increased profits, for their product or service. Marketing is much more than just advertising—it's all of the actions you take to promote and sell your products or services. Marketing books often talk about the 4 p's of the marketing mix: price, promotion, place, and product