Research Guides: BMG 165 Introduction to Sports and Entertainment Management: Industry Research

Industry Resesarch

To understand a company and its competitors, you need to understand the industry of which it is a part.

Finding information about an industry includes the following steps:

Get an overview of the industry (market research, industry summaries)
Look for articles on trends and see if you can find forecasts
Gather statistics from government agencies and trade associations
Contact trade associations for additional information about an industry

Every company or business is part of an industry. Likewise, every product fits into an industry. Industries have been defined and codified by the U.S. federal government. Some industry information is organized by the industry code (a number) rather than the industry name. There are several ways to identify the industry and obtain the industry code.

Standard Industrial Classification Manual (SIC)
Standard Industrial Classification (SIC) codes are four-digit numerical codes that categorize the industries that companies belong to based on their business activities.
Standard Industrial Classification codes were mostly replaced by the six-digit North American Industry Classification System (NAICS). Some resources still use the SIC code rather than the NAICS.
North American Classification Schedule (NAICS)
The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.. NAICS is the Census Bureau’s “system for classifying business establishments. It is the first economic classification system to be constructed based on a single economic concept. Economic units that use like processes to produce goods or services are grouped together.”
NAICS & SIC Identification Tools

NAICS & SIC Identification Codes for Sports and Entertainment Management

Suggested codes for your research

NAICS

Arts, Entertainment, and Recreation Industry 711000

Other Performing Arts Companies 711190

Sports Teams and Clubs: 711211

Other Spectator Sports: 711219

Promoter of Performing Art, Sports, Events with Facilities 711310

Promoter of Performing Art, Sports, Events without Facilities 711320

Agents and Managers for Artists, Athletes, Entertainers, and other Public Figures 711410

Independent Artists, Writers, Performers 711510

Casinos 713210

Other Gambling Industries (Gaming) 713290

Golf Courses and Country Clubs 713910

Fitness & Recreational Sports Centers 713940

All Other Amusement and Recreation Industry 713990

Radio Broadcasting Stations 516110

Television Broadcasting Stations 516120

Media Streaming Distribution Services, Social Networks, Other Media Networks and Content Providers 516210

Sports & Recreation Instruction 611620

Sporting Goods Stores: 451110

Sporting & Recreational Goods and Supplies Wholesalers 423910

Sporting & Athletic Goods Manufacturing: 339920

SIC

Sporting & Athletic Goods Manufacturing: 3949

Sporting Goods Stores: 5941

Amusement/Recreation: 7999

Professional Sports Teams and Organizations:7941

Commercial Sports: 794

Government Industry Information

Industries at a Glance by NAICS Codes
From the Bureau of Labor Statistics
Industries at a Glance Alphabetical Order
U.S. Census Bureau
Business & Industry. Reports business and economic statistics from the Census Bureau.
USA.gov
Learn about the U.S. Census and how the government uses its population data.

Databases to search for Industry Information

Business Insights This link opens in a new window
This database helps you research companies, industries and economies around the world, including data sets and charts as well as case studies.