Data can be combined with other data sets to further define individuals.
How does this work?
Each time someone swipes their credit card, uses an app that tracks through GPS or uses their smartphone to search, the information provided gives data brokers information to create profiles.
Data collected and sold is being used to predict people's behavior and make assumptions regarding life choices.
Some examples include:
Data breaches have been plaguing companies for years with hackers becoming more sophisticated and systems becoming more vulnerable.